Hello, I’m Mike Lohre, founder and owner of Mike’s Mix. I’ve been a fitness trainer and coach since 1998 and have a passion for rock climbing, running, biking, swimming, paddling, skiing, and most outdoor activities. Before I started training, I spent too many years in school studying biology, physiology, and biochemistry, eventually attaining a Masters degree in 2003. At one point in my education, I found myself in medical school where the curriculum centered on the identification and pharmaceutical treatment of disease. However, my intuition suggested that proper diet and exercise were the correct prescription for maintaining good health and instead of focusing on the treatment of illness I should be an advocate of its prevention. As a result, I made the tough decision to leave medicine and refocus my attention on helping individuals find health, joy and fulfillment through exercise and diet. I believe my educational background, along with an ability to read and critique research, has contributed to my unique training approach where I often look outside the box when assisting clients. In the formation of Mike’s Mix I was able to draw from my education, my desire to help people and my experience as a trainer to build a company that I am proud of.

How Mike’s Mix Was Born

From personal and professional experiences along with years of reviewing sports nutrition research I am aware of the importance of diet for optimal athletic performance. Nutritional fundamentals for the endurance athlete focus on maintaining hydration and glycogen levels. To accomplish this one must eat a diet rich in complex carbohydrates and consume high-glycemic carbohydrates in liquid form immediately after a workout. A supplement is by far the most effective and convenient way to accomplish this.

Unfortunately, when I looked to the market for a glycogen replenishment product, I came up short. Products were either well made and overpriced or didn’t follow the science and were consequently less effective. Wealthy endurance athletes are in the minority; most of us prefer training over working and operate on a limited budget. Not wanting cost to be a barrier from proper recovery, I extensively reviewed the research and decided to make my own product. However, after tracking down the raw ingredients, I discovered that the only way to purchase them at an affordable price was in bulk. This created a dilemma, what does one do with 500 lbs of recovery powder? Surprisingly, simply through word of mouth, I quickly sold my initial supply of mix. It was then I realized the demand for a quality glycogen replacement product at an affordable price; Mike’s Mix was born and continues to grow. So enjoy, and please share your discovery with a friend.

About the Company

Mike’s Mix is a small, family owned business located near Madison, Wisconsin. With the help of my family and friends, I manufacture, ship and facilitate the sale of Mike’s Mix. Mike’s Mix strives to bring a sense of community to our company. Our ingredients are obtained locally from other great Wisconsin and other mid-west companies and will continue to invest in like-minded, small businesses. We invite you to become a part of our community by sending pictures and contributing testimonials to the website. We would also love to hear any suggestions that you may have to make Mike’s Mix a better product. Feel free to contact us.

Company Mission

The primary mission of Mike’s Mix is to help people get the most out of their training and realize their athletic potential by providing quality and affordable products. Developing a passion for being physically active outdoors and progressively improving athleticism is a very rewarding pursuit. As a trainer I have seen great transformations in health, body composition, and confidence as people transform, simply through sweat and proper nutrition, from couch potato to Ironman.

Through the Mike’s Mix website we offer non-biased information on diet and training. I believe that education is a key to success and our goal is to provide athletes around the world with simple and straight forward advice on how to improve performance and reduce injury and fatigue. We invite you to share your experiences and knowledge with the rest of the Mike’s Mix community through our blog.

Mike’s Mix is founded on and stands for honesty and integrity. The supplement industry is filled with less than truthful manufacturers and products. Marketing material is often misleading and confusing, which does an enormous disservice to a consumer’s understanding of sports nutrition. Mike’s Mix’s mission is to become a beacon of integrity and simplicity in the sports supplement industry and provide honest products at affordable prices. To us an honest product has proven scientific value, where research has shown a competitive advantage or other beneficial effects associated with its consumption. You can trust Mike’s Mix to never offer or promote a product where effectiveness and safety are questionable. Our products will not contain unnecessary additives. Fads run rampant in the supplement industry but we will not fall victim to changing formulas based solely on what’s popular or novel. You can trust Mike’s Mix not to sell out.